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<p class="articletitle">Lou Bortone's Articles in Arts</p>

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<li><a href="http://www.entirearticle.com/Article/Hiring-a-Celebrity-Spokesperson/77934">Hiring a Celebrity Spokesperson</a><br>Celebrity endorsements are a staple in advertising, with more than 20% of all ads today featuring a famous face, voice or likeness. The reason is simple: Celebrities sell. Consumers pay attention to celebrities because they are attracted to the familiar. Using a celebrity to promote your company can add awareness, credibility and star power to your business.</li>

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