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Dan Mercurio's Articles

  • Dealers Promoting Used Car Sales More Heavily
    Even with all that is taking place today to try and spur new car sales, many dealers are placing an increased emphasis on expanding their used car sales by overhauling and improving the selection of vehicles and guaranteeing their quality By doing this, dealers hope to improve sales by changing the customers perception of secondhand cars
  • Driving Green In Today’s Environment
    With skyrocketing gasoline prices being what they are, the hazards of global warming, and the public’s concern about foreign oil, more and more automakers are offering electric, hybrid, and alternative fuel vehicles While purchasing a green vehicle is a great start toward reducing the environmental impacts of driving
  • Glitz And Glamour – The New Age Automotive Dealer
    You are in the market for a new car so you sit down in front of your computer, you bring up your favorite search engine, enter your search criteria, click the most promising link and BOOM … Suddenly you have lights, sound and action
  • The Rebound of the Used Car Market
    Well now that the “Hype” is over and the market is starting to settle back down once again, a new realization has come to the forefront for a lot of people: It requires more salary to buy a new car When this happens and new cars become too expensive for people to consider, people buy used cars
  • Up-Your-Ups is Getting an I-Phone App!
    I know what it is intended to do but what I have found is that once I begin to use social tools my brain goes into overdrive I start thinking about how it could work for a dealership



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