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For whatever reason, you've never posted an ad on a classified ads site. Not once, and you've never checked out any sites either. Why not? Don't you want potential buyers eager to mop up what you've got to offer? You are not alone here. In fact, most businesses, large and small, never consider classified ads sites as part of their business marketing strategy. They certainly should. There are many reasons to do so. It's a huge and ever-growing part of the Internet, with some major players in the field able to generate enormous amounts of daily traffic. Take Gumtree, for example, one of the giants in the market. It started out as a small local classified ads and community site in London, some eight years ago. Now it boasts a million visitors every month. Amazing. Wouldn't you benefit from a little Gumtree traffic? Sure you would. There's another player not to be ignored. Loot is different from many other online classified sites in that it combines both the print world and the Web, all under the umbrella of Associated Newspapers, owners of the Evening Standard, Metro, the Daily Mail and the Mail on Sunday, amongst other titles. Loot is a houshold name and has been in the buying and selling game for more than two decades. Its total reach is staggering - in the region of 2 million every month, with nearly a quarter of the total visiting the loot.com website alone. Again, wouldn't you benefit from a little Loot traffic? Of course you would! There are other major online classified ads sites, including friday-ad.co.uk, classifiedads.com and vivastreet.co.uk, which displays nearly half a million ads. A lot of ads and a lot of traffic which just about any business could make good use of. But it doesn't stop there. For there are many other major sites which could have been listed and which provide significant traffic, too. But if there are major players then there are lesser players. Don't ignore these although just how much traffic each might provide is much harder to work out. As with the major players, one of the many positives is the ad placing process is usually easy and free. So why not sign up with a few of the minor sites at a time. Shouldn't take you long to do and the combined traffic should be worth the effort. But nothing is guaranteed. Use the sites that return even a modest amount of traffic. Discard the rest. And talking of "minor" players, why not try my own classified ads site - freebieads.co.uk? It's been up and running for about a year now. Hopefully, at some point in the future, it will be able to hold its own next to the big boys. Time alone will tell. It attracts about 5,000 visitors monthly and has about 500 ads at any one time at the moment. Yes, not in the Gumtree, Loot or Vivastreet league. However, were not these major players minor players at one time? To finish up on a lighter note or two, classified ad sites reflect every day life - right? If that is the case, looks like we live in a weird world, judging by some of the ads to be found on the typical classified ad site. Loot provides a real insight here into the bizarre. For items sold have included a Mr Whippy ice cream van, Australian shark cartilage, manure, a pencil sharpener collection, an organic wormery and a life size dalek. Odd or what. Even British royalty have been known to use their services. The Duchess of Kent, apparently, sold her second-hand fridge through Loot in 2004. Says it all, doesn't it? Good enough for the royals then good enough for the likes of you and me. Time to start posting those ads, don't you think? Might be just what your business has been waiting for.
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Buying or selling? You may find the free classified ads bargain you've been looking for at personal ads site Freebie Ads, owned by John Donaldson. Go to www.freebieads.co.uk
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